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Patient Experience, Outcomes & Preferences

Bringing patient centricity forward

As the industry continues to shift towards more patient-centric models of care, we can help sharpen your approach. Through an innovative combination of metrics and interviews, our services are designed to expose how patients actually think and feel about their own health.

Patient Experience & Outcomes Studies

Tapping the expertise of our in-house team of qualitative and quantitative researchers, you can assess every step of the patient journey, from diagnosis through subsequent treatments and the ongoing burden of disease. Our insight helps contextualize your findings in patient research and enable more precise methods for improving the patient experience.

Patient Preference Studies

We have particular expertise in developing patient preference studies, which are designed to evaluate how patients view different attributes of treatment, such as side effects, level of convenience and efficacy. Our study designs reveal how patient values and perceptions impact their treatment decisions – from the probability of treatment selection or adherence, to the overall benefit-risk profile, to the willingness to pay.


The right study design

Our scientific approach is specifically tailored to the needs of your research program, the therapeutic area, and the population of interest. In anticipation of challenges that may arise, we ensure you apply the right methodology, whether qualitative or quantitative – or a balanced blend of both.

In-depth Qualitative Interviews
Stated Preference Studies
Conjoint Vignette-Based Analysis Studies
Discrete Choice Experiments

Understanding clinical outcome assessment (COA) scores

We help inform your processes and programs through a clear, in-depth understanding of patient scores and more qualitative data. These insights provide a reliable basis for guiding clinical care and development towards what patients really need, want and value.